Social Media Management · Hotels & Hostels

More bookings.
Less screen time
for you.

I help independent hotels and hostels build a consistent, engaging social media presence — so travellers find you before they find your competitors.

Oxford Psychology Graduate — I understand what makes travellers stop scrolling and actually book.

3–4×
more reach with consistent posting
65%
of travellers use Instagram to research stays
15 mins
of your time required — Marnie handles everything
Marnie Rodriguez

Someone who actually knows your guests

I'm a social media manager specialising exclusively in travel accommodation — hotels, hostels, and guesthouses. I don't work with everyone; I work with the places I genuinely love.

As a frequent traveller myself, I understand what your guests want to see before they book: the atmosphere, the crowd, the little details that make a place feel worth it. That insider knowledge shows in every post I write.

My Oxford psychology degree means every caption, format choice and posting decision is grounded in how people actually make decisions — not guesswork.

Hospitality specialist I only work with hotels and hostels — which means I know your industry, your seasonality, and your guests inside out.
Frequent traveller I'm the person your content needs to speak to. I know what makes someone choose a hostel from Instagram before they even check the price.
Oxford Psychology BA Understanding consumer behaviour, social proof, and decision-making isn't a bonus — it's the foundation of everything I post.
Services & pricing

Pick the package that fits

All packages are monthly rolling — no long-term contracts. Cancel with 30 days notice.

Starter

Presence

Instagram
£350 / month
  • 12 posts per month
  • Captions & hashtags written for you
  • Content calendar sent for approval
  • Scheduled & posted for you
Growth + TikTok

Reach

Instagram TikTok
£850 / month
  • Everything in Growth
  • 8 TikToks per month
  • Trending audio & text overlays
  • City & discovery content
  • Cross-posting Reels & TikToks
Full service

Strategy

Instagram TikTok
£1,100 / month
  • Everything in Reach
  • Monthly strategy call
  • Creator partnership outreach
  • Competitor analysis
  • Seasonal campaign planning
Why it works

Social media built around
how travellers actually think

01

Psychology-led content

Every post uses social proof, scarcity cues, and visual hierarchy proven to drive booking decisions — not just likes.

02

No photographers needed

I work with what you have — your existing photos, guest UGC, and creative direction. No expensive shoots required.

03

Zero effort from you

You approve a monthly calendar once. Everything else — writing, posting, responding, reporting — is handled by me.

Let's have a free 15-minute call

No pitch, no pressure. I'll look at your current socials and tell you honestly what I'd do differently — whether you work with me or not.

hello@marnierodriguezsocial.com
Based in Liverpool, UK · Working with clients worldwide
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